Viva Goods Company Limited

Headquartered in Hong Kong and established in 2000, Viva Goods Company Limited operates as an investment holding enterprise. Previously known as Viva China Holdings Limited until its rebranding in May 2023, the company offers apparel, footwear, and sports-related services across a wide global market including the United Kingdom, the Republic of Ireland, the United States, mainland China, various other Asian nations, Europe, the Middle East, and Africa. The company's business activities are structured into two primary divisions. The Multi-Brand Apparel and Footwear segment focuses on the design, development, branding, and sale of clothing and footwear products, encompassing a range of brands such as Clarks, bossini, LNG, TESTONI, Li-Ning, Double Happiness, and Haglöfs. Its Sports Experience segment is responsible for managing and operating various sports facilities, including parks, centers, and ice-skating rinks, alongside e-sports clubs. This segment also organizes athletic events and delivers specialized marketing services for the sports industry. Beyond these core areas, Viva Goods Company Limited's operations extend to the retail and distribution of garments, talent management for sports professionals, comprehensive production and management of competitions and events, and strategic consultancy in sports marketing. The company further engages in property holding and leasing, creates and disseminates sports content, manufactures footwear, and trades in shoes and other leather goods.