PeerLogix, Inc.

PeerLogix, Inc., a New York-based firm, specializes in advertising technology and the collection of extensive data. Its core offering is a proprietary Software-as-a-Service (SaaS) platform designed to monitor and categorize Over-The-Top (OTT) media consumption. This allows for the identification of evolving consumer trends and preferences through detailed analysis of what people watch and listen to online. The platform gathers crucial OTT data, such as users' Internet Protocol (IP) addresses (revealing geographic location), along with the specific titles, formats, and genres of media being streamed or downloaded. To refine this information and deliver actionable insights into consumer behavior, PeerLogix integrates its findings with licensed and publicly accessible demographic and other relevant databases. These insights are then provided to a diverse clientele, including digital advertising agencies, product manufacturers, media enterprises, and entertainment production companies. Beyond its core platform, PeerLogix extends its offerings to include advertising services. These services equip marketers, publishers, and advertising networks with bespoke digital audience segments tailored to precise advertiser specifications. Additionally, it offers data licensing services, granting networks, studios, and content creators unrestricted access and analytical capabilities to its extensive OTT data. Globally, PeerLogix's platform observes the online consumption habits of roughly 765 million individuals across a wide array of digital content, including television programs, films, music, images, video games, e-books, and software.