Mowi ASA

Mowi ASA, a leading Norwegian seafood enterprise headquartered in Bergen and founded in 1964, is globally recognized for its specialization in the cultivation and distribution of farmed salmon. The company, which operated as Marine Harvest ASA until its renaming in December 2018, structures its extensive operations across three primary segments: Feed Production, Fish Farming, and Sales & Marketing. Its activities are vertically integrated, encompassing the manufacturing of salmon feed, the rearing of salmon alongside initial processing, and the advanced secondary processing of various seafood items. Mowi's diverse product portfolio features whole, gutted fish, including premium Label Rouge and organic salmon varieties, as well as selections of white fish and other marine foods. Consumers can also choose from a range of processed cuts like fillets, steaks, cutlets, individual portions, loins, kebabs, and steak combinations. Furthermore, the company delivers an extensive selection of value-added preparations, which include items that are breaded, partially fried, seasoned, marinated, grilled, battered, adorned with toppings, filled with sauces, gourmet delicatessen offerings, convenient fresh fish ready meals, and various smoked fish products. These offerings are marketed under a wide array of brand names, such as Mowi, Mowi Salmon, Donegal Silver, Admiral's, Pieters, Laschinger, Kritsen, Ducktrap River, Harbour Salmon Co., Rebel Fish, Supreme Salmon, Olav's, Northern Harvest, and Mowi Nutrition.