Rapala VMC Corporation

Rapala VMC Corporation, founded in 1936 and headquartered in Helsinki, Finland, is a global enterprise specializing in the manufacturing, procurement, and distribution of fishing tackle products. The company's operations span across North America, the Nordic countries, the wider European continent, and various international markets. Its business is structured into two primary segments: Group Products and Third Party Products. Rapala VMC offers a comprehensive range of fishing gear, including diverse lures such as hard baits, hybrid baits, and both rigged and unrigged soft baits. Their selection also features specialized metal lures crafted for salmon, trout, and big game saltwater fishing, alongside an extensive array of braided, monofilament, and leader lines. Furthermore, they supply hooks for sport and commercial fishing, as well as terminal tackles. Beyond core fishing equipment, their portfolio extends to various fishing accessories, clothing, luggage, and eyewear. The company caters to specific angling needs with baits for carp, match, and coarse fishing. Additionally, Rapala VMC produces outdoor and kitchen essentials, including filleting, hunting, outdoor, and kitchen knives, as well as ice augers, auger blades, and cross-country skis. The company boasts a robust brand portfolio, encompassing well-known names such as Rapala, VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, Trigger, Marttiini, and Peltonen.