Strax AB (publ)

Strax AB (publ) is a global company that conceptualizes, develops, manufactures, and distributes a comprehensive range of mobile device accessories. Their product offerings encompass solutions for device protection, power, and audio/connectivity. These items are sold under Strax's own proprietary brands, which include Urbanista, Clckr, Richmond & Finch, Planet Buddies, Thor Glass, xqisit, AVO+, grell, and Dottir, as well as under prominent licensed brands such as adidas, Bugatti, Diesel, Superdry, Y-3, and WeSC. Furthermore, the company provides personal protective equipment, like face masks, gloves, and sanitizers, along with supplementary services such as product packaging and logistical support. Strax distributes its products through various channels, including telecom operators, major retail chains, specialized consumer electronics and lifestyle stores, and direct-to-consumer online sales. Established in 1995, Strax AB (publ) maintains its headquarters in Stockholm, Sweden.